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Augmented Reality ist Infotainment

Augmented Reality ist Infotainment

Augmented Reality bietet viele Anwendungsmöglichkeiten. Trotzdem bleibt, ähnlich wie bei Virtual Reality auch, immer der Eindruck, es wäre eine Sache für die Computerspiele-Branche. Ist es nicht. Wir haben die Probe aufs Exempel gemacht.

Komplizierte Technologie anschaulich darstellen

Unsere Partner haben oft Produkte, die kompliziert aufgebaut sind oder auf sehr raffinierte Art und Weise funktionieren. Einige Produkte haben zur Zeit noch geringe Marktanteile und ihre Funktion und Anwendung sind der Zielgruppe mitunter recht unbekannt.

AR app: 3D heart with defibrillator and simulation of indication and therapy

The combination of vivid 3D presentation and interactivity can indeed build bridges. Products become real – figuratively speaking. Those who show interest can now see where and when medtech works or even handle a device themselves. This holistic product training can effectively prepare people for the live training on a usually rather expensive end device. You cannot compare that to a linear animation. The interactivity – and the emotions and the intense dealing with the topic that come with it – creates the synapses. People will learn better and remember what they have experienced. Of course it always needs proper didactics. We say: to gamify scientific learning content is more difficult than creating the plot of a video game.

Together with our partner Boston Scientific we have used a combination of unusual and modern presentation and the extension with information material (spec sheets, implantation videos or product brochures) to impress booth visitors at the Mannheim meeting of the DGK (German Society of Cardiologists) two years in a row. Also at the EHRA (European Heart Rhythm Association) Europace 2017 in Vienna we used this technology to start an up to date dialogue. The feedback from visitors and clients has been overwhelmingly good.

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