Ihre Kunden sprechen über Sie. Wäre es nicht gut zu wissen, was sie sagen? Die meisten Unternehmen haben keine Strategie für dieses sog. Social Media Listening. Dadurch entgehen ihnen aber wichtige Informationen, mit denen sich ihre Marketing-Aktivitäten effizienter gestalten ließen.
Im Folgenden finden Sie einige Tipps, wie Sie mit Social Media Listening starten und die Präsenz Ihrer Marke in den sozialen Medien analysieren können.
WHAT IS SOCIAL MEDIA LISTENING?
Social media listening involves monitoring social media channels for mentions of your brand or product. In doing this, you get an overview of how people perceive your company by knowing what they are saying about it. Additionally, social media listening can help you identify potential awareness or perception problems as well as opportunities you may not have otherwise known about.
WAYS TO LISTEN TO SOCIAL MEDIA CONVERSATIONS
There are a few different strategies to get started with social media listening. The first is to simply search through various social media channels on your own. You can do this by searching for relevant keywords on social media sites like Twitter and Facebook. Be warned however, this method can be time-consuming and is heavily reliant on you knowing what to search for, but it’s a good, cheap way to get started and orient yourself. Another way to monitor social media dialog is to use monitoring services such as Awario or Brandwatch which let you see what works and what doesn’t so you can make informed decisions regarding your social media strategies. For instance, you can track your activities and see the responses of existing and potential customers.
It can be hard to know where to start. First try to figure out which social media channels are most relevant to your business. For example, if you’re a B2B company, LinkedIn might be a good social media platform to focus on since LinkedIn is more focused on business professionals than Facebook or Instagram who tend to cater more to a B2C crowd.
If time is an issue or you would prefer to leave this task in the hands of an experienced team regarding what to look for, our staff at medicalvision can help you and determine where your existing as well as desired target audience is spending their time online. Our reports can include insights as to which content is resonating with your audience so you can improve your social media strategy.
HOW TO USE SOCIAL MEDIA LISTENING FOR YOUR BUSINESS
But social media listening isn’t just about numbers and analytics. It’s also about understanding the sentiment of the conversations taking place online. Are people talking about your brand in a postive, neutral, or negative way?
These types of insights are where social media listening really pays off. By tracking and analyzing the sentiment of online conversations, you get a better understanding of how people feel about your brand. And if you see negative sentiment starting to emerge, you can take steps to mitigate it before it turns into a negative, and potentially costly, PR crisis. And when used correctly, social media listening can help you make better marketing decisions, improve customer service, and drive sales.
FOUR REASONS WHY YOU SHOULD BE USING SOCIAL MEDIA LISTENING.
1. TRACK WHAT PEOPLE ARE SAYING ABOUT YOUR BRAND
This will give you an idea of what people are saying about your company, and whether the conversations are positive or negative. This can help you improve customer satisfaction, give you insight into potential new products and services, and react to customer complaints.
2. BUILD RELATIONSHIPS
Social media listening is a great way to build engagement with customers. You can respond to customer questions and comments, provide customer support, and even offer incentives such as giveaways or discounts on your products and services. Engaging with your customers on social media also gives your brand a voice that customers can interact with, showing them, their feedback and opinions are valued.
3. TRACK COMPETITOR ACTIVITY
Use social media listening to keep an eye on what your competitors are doing. This can help you stay ahead of the curve and plan your strategy to be at the forefront of your business segment.
4. TRACK HASHTAG PERFORMANCE.
Use social media listening to track the performance of hashtags you use. This allows you to fine-tune your strategy by knowing which hashtags are resonating with your audience and which ones aren’t.
So you can see that social media listening can be a valuable tool. By monitoring social media channels, you stay current on what people are saying about your brand and can react quickly to address negative sentiment or potential opportunities. If you see a lot of people talking about a need that your product no one is fulfilling, but is within your means to fill then you can make targeting that unmet need a priority for your business.
medicalvision offers a suite of social media listening services that can help you understand what people online are saying about your brand, and we can help you identify key influencers, track competitor activity, and more. Reach out to us to find out what we can do for you.
Pictured screen interface from Awario
