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Augmented Reality is Infotainment – not a computer game

Augmented Reality is Infotainment – not a computer game

Augmented Reality offers immeasurable potential with many useful cases. Nevertheless, the impression remains that, similar to Virtual Reality, it is something for the computer game industry only. It is not. We have tried it – with success.

Complex technologies displayed vividly

Our clients often have complex products that work in a very sophisticated way. Some products still have small market shares and the target group may not know exactly how they work and what the procedures are.

The combination of vivid 3D presentation and interactivity can indeed build bridges. Products become real – figuratively speaking. Those who show interest can now see where and when medtech works or even handle a device themselves. This holistic product training can effectively prepare people for the live training on a usually rather expensive end device. You cannot compare that to a linear animation. The interactivity – and the emotions and the intense dealing with the topic that come with it – creates the synapses. People will learn better and remember what they have experienced. Of course it always needs proper didactics. We say: to gamify scientific learning content is more difficult than creating the plot of a video game.

Together with our partner Boston Scientific we have used a combination of unusual and modern presentation and the extension with information material (spec sheets, implantation videos or product brochures) to impress booth visitors at the Mannheim meeting of the DGK (German Society of Cardiologists) two years in a row. Also at the EHRA (European Heart Rhythm Association) Europace 2017 in Vienna we used this technology to start an up to date dialogue. The feedback from visitors and clients has been overwhelmingly good.

The development of Augmented Reality is getting faster

After plenty of research, tests and some huge international projects we can look back on the solid experience we have gained over the last few years. It is remarkable how agile this field of technology is. When we started working with AR, for the first congress apps, we used metaio software – which was then acquired by Apple and disappeared from the market in a flash. We then worked on solutions from Kudan and Vuforia in various projects. Both of which are very powerful tools.

Now, after more than two years, metaio is coming back to the game via Apple

ARKit seems to bring metaio technology to the iPad. iOS 11, announced for Autumn 2017, would then enable every mobile device to display AR content. First demonstrations are looking very promising indeed. Meanwhile Google’s Project Tango is growing with their first Smartphone already on the market. Both platforms/concepts could change our everyday life and make Augmented Reality a common way of communication.

If you have any questions or if you would like to realize projects for your company, feel free to get in touch with us. Our division medicalvision-neo offers a variety of (digital) concepts in many fields.