Continue to our homepage

Virtual Reality has us enthralled

Virtual Reality has us enthralled

That 2015 would be the year of Virtual Reality has already been apparent for quite some time. With “Oculus Rift Development Kit 2” now on the market and Microsoft announcing ”The era of holographic computing is here” with their Augmented Reality Device „HoloLens“, there is absolutely no doubting that this will be Virtual Reality’s year.

The future of gaming and consumer goods offer a lot of potential. Yet we are more than certain that Virtual Reality’s ability to envisage complex explanations in particular education purposes is it’s real strength.

Dull or boring talks and lectures about active pharmaceutical ingredients suddenly become an outstanding and wonderful experience, if we can directly experience all the steps for example in a vaccination sequence. And why not participate onself for example as an antigen in the activation of the immune system? You may also find yourself as a biological germ in the blood stream interactively examining a cell as victim to infect – all controlled by the direction of your view.

Such ideas are already being implemented by medicalvision. And experiences like these for visitors at your next congress, should be experienced direct and on a emotional level.

The presentation of a product, the active pharmaceutical ingredients or the explanation of intricate processes at a molecular level should become an event – in spite of all it’s complexity and information overload – which the viewer cannot so quickly forget.

Contrary to what one may believe, such projects are not necessarily expensive. A smartphone in combination with Google's Cardboard is a cheaper alternative to the virtual reality glasses. Programming for Android devices is quick and without fuss – simply because the apps are easy to install compared to an iPhone app via Apple Store download. The Android user merely downloads the app in question and fastens the smartphone to the Cardboard.

Accelerometers and gyroscopes for example are common with many smartphone manufacturers. These sensors make the popular fitness trend posssible by counting the steps taken when out for a walk. But in the interactive 3D scene they convey the position and the user's head movements .

To any potential customers at your next congress, why not give a branded cardboard and matching 3D scene away? There is no better marketing tool available than word-of-mouth advertising by a happy customer!

Conclusion: It is of course possible to describe Virtual reality in great detail, but it must be experienced for itself. It’s not really decisive whether you choose the high-tech wireless glasses or the alternative cardboard version to experience Virtual Realtiy. But whoever experiences this digital world for the first time in 2015, cannot escape the fascination and wonder it brings! Perhaps a small insight would be to check the reactions from first time users on YouTube. Check it out!