The modern social media consumer has indeed become familiar with a surge in image orientated messages and posts. The trend “clicking and engaging” with image-loaded content has quickly developed into a winner. News sites and online magazines are exercising such a technique with undoubted success.
A prime example is the site USA Today which is flooded with such image-teasing articles. Even medicalvision.de posts are using a very persuasive image, enabling you click to experience more.
There are a now a huge number of websites offering stock photos, illustrations and animations — and due to a huge number of files available online, there are agencies who specialize in helping pick suitable imagery for project needs. What’s more, completely new branches are now appearing based on the consumer’s need for visuals.
This development does of course has some consequences. Stock material for example follows the same rules as anything else does: People get used to it. And on top of that, you might see the same young woman with a nice mediterranean complexion and bright smile a couple of times a day — on and offline.