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Exhibitions...what's next?

Exhibitions...what's next?

Author: Marta Waniek



Virtual congresses and events are the safest option for doing face-to-face business at the moment and it is likely to stay this way, at least for a while.


Thanks to VR and AR functionality we can transform traditional conferences into amazing, online experiences with chats, video conferences, streaming sessions and downloadable literature and content like white papers.

Product experiences are also possible in 3D and AR as simulations through platforms like SketchFab (the leader in 3D visualisation which also boasts the largest community of 3D creators online). 


Thanks to AR functionality in SketchFab, you can let customers preview products in the comfort of their own space whether at home, in the office or anywhere in the world as long as they have an internet connection.

It is no longer necessary to present your product in a cramped conference room accompanied by a repetitive Powerpoint presentation. Consider also using unconventional or fantastical VR environments as a backdrop for these online events.


Doing so will result not only in engaging virtual attendees by providing them with something unexpected but it sets you apart from the competition. It is a way of conveying the full experience of a traditional live event while transforming it in a fresh and exciting manner.

Stream presentations live online, upload content or set up interactive banners, bulletin boards and forums. Your ability to personally and virtually guide customers and potential customers is possible 24 hours a day, 7 days a week. 


So the question is; can you visualise such a future for your events?

medicalvision offers the best in virtual trade show technology. Our virtual trade boths allows you to create an immersive experience that is indistinguishable from a live event. You'll get all of the benefits of a traditional trade show without any of the hassle.