The parameters of designing for an exhibition are different than those for traditional print. The scale is larger, the architecture temporary, and the massive halls are teeming with potential customers constantly moving around your heavily branded booth.
Creating for exhibitions is not only about branding your exhibition stand’s walls. How will you engage your audience when they approach your stand? Will you have literature to distribute, videos, or activities with which you engage your audience or new products to demo? These are all things that must be considered in the early stages when planning your stand.
Finally, a crowded exhibition hall has your biggest competitors vying for attention just steps away from your own booth. We understand all of these challenges and how to plan accordingly in such an environment to ensure that your message gets through to your audience and also make a lasting impression.