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MENOPOSITIVITY Campaign Brochure

MENOPOSITIVITY Campaign Brochure

medicalvision has had L'Oréal as a client for over 20 years and supported various divisions of this global brand. One of the divisions we support is Vichy, who recently approached us with a campaign project to raise awareness about menopause. 

The challenge of the "Menopositivity" campaign was to communicate the results of a scientific study and at the same time present the, all too often, taboo topic of menopause with sensitivity. In addition to the obvious target group of women, we also needed to address journalists and pharmacists to generate a broad basis of communication.

The printed collateral that was created had an attractive and feminine design and was distributed to pharmacies and locations where Vichy products are sold. We are thrilled to see that this campaign received a very positive response. But that should come as no surprise as medicalvision, with over 30 years of experience in health and cosmetics, knows what's essential.