What do we mean when we speak about a “Hybrid Congress”? In short it is a congress that combines a live in-person even with a virtual online component. And what is the advantage of such a congress you might ask? And is such a congress still relevant in the context of Corona? The answer to this question is a resounding yes. Not every healthcare professional, whether physician, nurse, specialist, buyer or even student has the time or the budget to attend a physical event. This is the beauty of the virtual congress. With it, you have a platform that opens up the content of the congress to a wider audience. Important events and lectures can be made available in the form of transcripts, podcasts, in video format or in live sessions. The possibility of positioning a product better and to a broader audience is possible. And after the congress, this platform can remain online and even grow and expand to incorporate more content than originally planned. A virtual congress has no expiration date. It can always be up-to-date and subsequent congresses can add to and even expand your platform.
